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Cleanser [gel moussant]

Cleanser [gel moussant]

with sodium hyaluronate + panthenol

200ml

neue. Cleanser is a gentle gel moussant face wash powered by A-Micellix₄™, an adaptive micellar matrix built from four mild surfactant classes. As a sulfate-free face wash in Pakistan, it lifts away excess sebum, impurities, sunscreen and makeup residue while leaving the skin's natural lipid barrier intact. Sodium hyaluronate, panthenol and sodium PCA help skin retain moisture after rinsing, while zinc PCA supports a fresh, balanced complexion. Buffered to the skin's natural pH, it rinses clean without tightness or that stripped feeling. Non-comedogenic and acne safe, it is suitable for all skin types, including sensitive skin, making it a gentle first step for twice-daily cleansing.

Targets

Excess sebum, Impurities, Sunscreen and makeup residue, Post-cleanse tightness, Compromised skin barrier.

Suitable For

All Skin Types, including sensitive and acne-prone skin

Free From

Parabens, Soap, Sulfates, SLS (Sodium Lauryl Sulfate), CAPB (Cocamidopropyl Betaine), Silicones, Fragrance

Regular price Rs.2,299.00
Regular price Sale price Rs.2,299.00
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What Makes It Potent

Cleansed at the surface.
Preserved beneath.

A-Micellix₄™ Adaptive Micellar-Matrix

At the core of neue. Cleanser is A-Micellix₄™, a supramolecular cleansing matrix built from four mild surfactant classes: nonionic, amino acid-derived, lipid-mimetic and amphoteric. Together they self-organize into a micellar network that captures sebum, pollution particles and oil-based residue, then rinses it all away. Because the matrix is designed to mirror the skin's own lipid and charge profile, it cleanses thoroughly at the surface without disrupting the lipids beneath. The result is a gentle face wash in Pakistan's heat and humidity that leaves skin clean, never tight.

Purely clean.
Never depleted.

Sodium Hyaluronate + Panthenol + Sodium PCA Moisture Complex

Most cleansers take moisture with them; this one is formulated to leave it behind. Sodium hyaluronate, panthenol, sodium PCA, glycerin and xylitol help the skin hold on to water through every rinse, while lipid-mimetic surfactants protect the barrier's natural structure as they cleanse. By keeping free surfactant levels low, the formula helps prevent post-wash tightness and water loss. Allantoin adds a soothing touch, leaving skin soft, comfortable and ready for the rest of your routine.

In balance,
by design.

Zinc PCA + Skin-Matched pH

Buffered to match the skin's natural pH, neue. Cleanser respects the skin's acid mantle, the protective layer that keeps it balanced and resilient. Zinc PCA helps regulate sebum production for a fresh, shine-controlled finish, making it ideal for oily and acne-prone skin, while the non-comedogenic, fragrance-free formula stays gentle on sensitive skin. Its gel texture holds its shape in the bottle and glides into a light, cushiony lather on application, for a cleanse that feels as good as it works.

Directions of Use

1. Apply a small amount to damp skin and gently massage over the face in light circular motions, focusing on areas with excess oil, impurities or makeup residue.

2. Rinse thoroughly with water and gently pat dry. Use morning and evening, followed by your serum, moisturizer and sunscreen.

Caution

For external use only. Avoid contact with eyes and mucous membranes; if contact occurs, rinse thoroughly with water. Discontinue use if prolonged redness or irritation occurs; if symptoms persist, consult a dermatologist. Keep out of reach of children. Store in a cool, dry place away from direct sunlight and heat to preserve potency.

Ingredients

aqua, sodium cocoamphoacetate, sodium lauroyl sarcosinate, sodium lauroyl glutamate, coco-glucoside, propanediol, glycerin, sucrose laurate, coco-caprylate/caprate, sodium lauryl glucose carboxylate, lauryl glucoside, panthenol, xylitol, zinc PCA, sodium PCA, sodium hyaluronate, poloxamer 184, lecithin, hydroxyethylcellulose, xanthan gum, laureth-2, allantoin, disodium EDTA, citric acid, sodium citrate, phenoxyethanol, ethylhexylglycerin.

Certifications

Certifications

As Seen on Social

FAQs

What is a gel moussant cleanser?

A gel moussant is a gel-textured cleanser that turns into a soft, light lather when massaged onto damp skin. neue. Cleanser combines this comfortable gel-to-foam texture with a mild, non-stripping surfactant system, so you get a thorough cleanse without the tight, squeaky feeling of harsh foaming face washes.

What is A-Micellix₄™ and how does it work?

A-Micellix₄™ is neue.'s adaptive micellar matrix, built from four mild surfactant classes: nonionic, amino acid-derived, lipid-mimetic and amphoteric. Together they form micelles that trap sebum, pollution and oil-based residue and rinse them away. Because the matrix mirrors the skin's own lipid profile, it cleanses the surface without depleting the lipids that keep your barrier healthy.

How is neue. Cleanser different from regular face washes?

Many face washes rely on soap or harsh sulfates like SLS that can strip the skin and leave it tight and dry. neue. Cleanser is soap-free and sulfate-free, uses gentle amino acid-based surfactants and is buffered to the skin's natural pH. It also contains hydrating ingredients like sodium hyaluronate and panthenol, so skin feels clean and comfortable after every wash.

Is neue. Cleanser suitable for oily and acne-prone skin?

Yes. It is non-comedogenic and acne safe, and zinc PCA helps regulate sebum production for a fresh, balanced finish. It removes excess oil thoroughly without over-stripping, which can otherwise prompt skin to produce even more oil.

Can I use neue. Cleanser if I have dry or sensitive skin?

Absolutely. It is free from fragrance, soap, SLS and CAPB, and is formulated with panthenol, allantoin and sodium hyaluronate to hydrate and soothe while cleansing. It preserves the skin barrier, making it gentle enough for dry and sensitive skin.

What is CAPB, and why is neue. Cleanser free from it?

CAPB (Cocamidopropyl Betaine) is a common foaming agent in cleansers that has been linked to irritation in some people with sensitive skin. neue. Cleanser uses a different blend of mild surfactants to cleanse effectively without it.

Why does the pH of a cleanser matter?

Healthy skin is naturally slightly acidic, protected by a layer called the acid mantle. Alkaline cleansers such as soaps can disrupt it, leading to dryness and irritation. neue. Cleanser is buffered to match the skin's natural pH to keep the acid mantle intact.

Does neue. Cleanser remove sunscreen and makeup?

Yes, its micellar system lifts away sunscreen, everyday makeup and residue in one step. For heavy or waterproof makeup, you can remove it first with a dedicated makeup remover, then follow with neue. Cleanser.

How often should I use neue. Cleanser?

It is gentle enough for daily use, morning and evening. Use a small amount on damp skin, massage gently and rinse thoroughly.

How does neue. Cleanser fit into my routine?

Cleansing is always the first step. Follow with a neue. serum such as Niacinamide 5% or Hyaluronic Acid 2%, then neue. Moisturizer to lock in hydration, and finish with neue. Sunscreen in the morning.

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